Renowned skit maker and content creator, Gilmore, has highlighted the camaraderie among Nigerian content creators, stating that they exhibit greater mutual support compared to the country’s musicians. According to Gilmore, this collective backing is a driving force behind the burgeoning success seen in the content creation industry.
In a recent interview, he underscored the transformative role of social media in this success story, observing that audiences are now more inclined to engage with content on mobile devices than on traditional television. Gilmore attributed this shift to changing media consumption habits, which he believes further amplifies the visibility and reach of digital creators.
He also remarked that the collaborative spirit among content creators has fostered a more encouraging environment than what is often observed in the Nigerian music industry.
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