The Africa International Film Festival, AFRIFF, has unveiled the AFRIFF Film and Content Market, AFCM, a new platform designed to position Lagos as a global hub for film, television, and digital content.
Set to debut at the 2025 edition of AFRIFF, the AFCM is the result of a strategic partnership with Nigeria’s Federal Ministry of Arts, Culture, Tourism, and Creative Economy.
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The announcement was formalised at a signing ceremony in Cannes on 20 May, attended by AFRIFF founder Chioma Ude, Nigerian Film Corporation boss Ali Nuhu, comedian and writer Bovi Ugboma, and Culture Minister Hannatu Musawa.
Former European Film Market director Dennis Ruh has been appointed lead consultant.
The market will offer curated showcases, pitch sessions, and industry networking, drawing global investors, creators, and distributors.
UK-based Goldfinch International is also on board and is expected to unveil Africa-centric initiatives via the platform.
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