The Creator Lab Live follows the initial Creator Lab edutainment series launched in March 2022, a foundational programme to support aspiring and emerging creators as they navigate their journeys and careers. The programme included workshops that enabled them to learn how to create engaging content, grow their community, and navigate the suite of products available on Instagram.
Speaking at the Creator Lab, Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey, Meta, said,they are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram. Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity to support content creators as they navigate their journeys and careers.
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During the programme, Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta, provided valuable tips and insights on how creators can improve their content creation skills and the best practices for leveraging Instagram tools. He further shared the community standards to keep creators safe and explored monetisation strategies creators can leverage on Meta technologies.
As part of the event, creators were also encouraged to create content that showcases optimism using the hashtag #PositiveVibesOnlyChallenge. The challenge presented a great way for the creators to spread positivity, make the world a better place, and inspire more people to create uplifting content on Instagram.
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