Meta, the parent company of Facebook, WhatsApp, and Instagram, has launched a global anti-scam awareness campaign to protect users from fraud during the holiday shopping season. Announcing the initiative on Monday, the company revealed it had removed over two million scam accounts linked to centres in Cambodia, Myanmar, Laos, the UAE, and the Philippines this year.
The tech giant reported taking down 15,000 phishing URLs in Vietnam and 9,000 in Singapore as part of its enforcement efforts. In partnership with cybersecurity firm Graphika, Meta identified three major scam campaigns targeting holiday shoppers: fake Christmas gift promotions, fraudulent holiday decoration sales, and counterfeit retail coupons.
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Meta highlighted the sophisticated tactics employed by scammers, including AI-generated voiceovers and fake customer testimonials, to deceive users across multiple languages and platforms. The company noted that no single platform can fully detect all scam activities as fraudsters operate across various channels.
To bolster public awareness, Meta has partnered with Rachel Tobac, a leading internet safety expert and ethical hacker, to educate users about identifying and avoiding online scams.
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