Showmax, the African video-on-demand streaming platform owned by MultiChoice, has announced plans to discontinue its service. The company disclosed this in an email sent to subscribers on Thursday.
The platform said the decision is part of efforts to strengthen its digital offerings and ensure long-term sustainability in a highly competitive streaming market. It added that subscribers can continue to stream content for now, as there will be no immediate interruption to the service.
Showmax also said streaming remains an important part of its overall strategy and that it will continue to invest in content, technology and partnerships while working on a smooth transition for users.
Also Read: MultiChoice to Close Showmax Streaming Platform After 11 Years
Reacting to the development, media entrepreneur Mo Abudu called on Nigerians to develop and support local streaming platforms. She said the situation presents an opportunity for Nigeria to build strong and sustainable digital entertainment platforms.
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