The global music industry is stepping up its fight against the misuse of generative AI, which is increasingly producing deepfake songs that mimic real artists. Platforms, courts, and lawmakers are all being engaged in the battle to curb what many see as a growing threat to artistic integrity.
Sony Music says it has already demanded the removal of 75,000 deepfakes — music, videos, or images that closely resemble the work of real artists but are entirely generated by AI. The company says the figure underscores the scale of the problem.
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Despite claims by security experts like Pindrop that AI music has detectable markers — including unnatural rhythms and digital artefacts — fake songs continue to flood platforms. Listeners can easily stumble upon fabricated tracks, including AI-generated raps from 2Pac or covers falsely attributed to Ariana Grande.
Spotify says it is developing tools to better detect and remove AI content, while YouTube has announced it is refining its own systems and is expected to reveal new measures in the coming weeks.
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