Nigeria’s entertainment and media industry grew by 11.2 percent in 2024, cementing its place as Africa’s fastest-expanding market, according to PwC’s *Africa Entertainment and Media Outlook 2025–2029*. Total revenue climbed to $4.1 billion from $3.7 billion the previous year, driven by strong gains in music, esports, and internet advertising.
Mobile and fixed services remained the largest segment, generating $3.3 billion in 2024, while online advertising surged to $246 million. Video games and esports grew to $180 million, and music, radio, and podcasts reached $59 million.
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PwC projects total revenues to hit $5.8 billion by 2029, propelled by digital innovation, rapid population growth, and Nigeria’s youthful, tech-savvy audience reshaping the nation’s creative economy.
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