A report by Counterpoint Research shows that the global smartphone market grew in October, breaking more than two years of decline. This recovery was facilitated by improved performance in emerging markets.
According to the research, global smartphone sales grew by 5% year-on-year in October, the first yearly growth since June 2021 after about 27 months of declines.
The report explained that uncertainty in the macroeconomic terrain coupled with component shortages, inventory build-up, and lengthening of replacement cycles have put the global smartphone market under stress for the past two years.
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On the regions that spurred the growth, the research firm noted recovery in the Middle East and Africa (MEA) region, India, China, and the late launch of the iPhone 15.
The research firm explained that after a robust expansion in October, it anticipates continued year-on-year market growth in the fourth quarter of 2023.
It also highlighted that the developed markets, where smartphone saturation is relatively higher, have shown a slower pace of recovery. However, it attributed part of the growth to the launch of Apple’s iPhone 15 series.
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