Nollywood actor and producer Deyemi Okanlawon says the rising cost and politics of theatrical distribution are pushing more independent filmmakers in Nigeria to release their work on YouTube. Speaking in a TV interview monitored by Radio Now’s Newsdesk, he described the platform as a more democratic option, allowing creators to bypass gatekeepers and reach wider audiences without restrictions.
Okanlawon revealed that although his film grossed over ₦130 million at the cinemas, only about 40 percent of that amount made it back to the producer after deductions by cinemas, taxes, and other fees — often not enough to cover production costs. He described the financial return as discouraging for many filmmakers, especially newcomers trying to break into the industry.
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He also reflected on his decision to take a break from acting in 2019 to better understand the business side of the industry. Okanlawon joined Silverbird Film Distribution as Head of Marketing, later rising to lead Nollywood distribution and briefly serving as Acting CEO in 2021. He described the experience as his own version of film school, equipping him to navigate both creative and commercial aspects of filmmaking.
On streaming platforms, Okanlawon said global streamers once eager to commission Nigerian content are now pulling back due to unmet expectations. He cited shifting strategies, such as regional licensing and geo-blocking, but remained optimistic about the future of Nollywood for those willing to adapt.
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