YouTube has announced a significant achievement in its digital streaming service, with YouTube Music and Premium surpassing 100 million subscribers worldwide, including trial.
This milestone underscores the platform’s enduring appeal to a global audience, including the vibrant and diverse user base in Nigeria.
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Addy Awofisayo, Head of Music for Africa at YouTube says the platform has not only facilitated access to a world of music and content, but has also played a pivotal role in the growth of the Nigerian music industry by providing artists with valuable exposure and revenue streams.
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