Martell has unveiled The Swift Ascendant, a 14-foot travelling sculpture created by Nigerian artist Dotun Popoola, in Abuja as part of its Martell On The Move campaign. The installation, which first debuted in Lagos, has now been brought to the Federal Capital Territory, blending art, culture, and lifestyle experiences.
The sculpture is designed as a large, colourful swift bird made entirely from recycled materials and scrap metal, with a Martell cognac bottle placed at its centre. According to the organisers, the artwork reflects themes of freedom, individuality, and bold self-expression, which are associated with the swift bird as a recurring symbol for the brand.
The Abuja unveiling took place on 21 March at Fuego Lifestyle, where the installation was the centrepiece of an evening event featuring music, cocktails, and curated cultural experiences. Marketing Director at Pernod Ricard Nigeria, Evane Chenuet, said the project reflects Abuja’s ambition and creativity, while highlighting Martell’s long-standing tradition of cultural collaboration.
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Artist Dotun Popoola, who is based in Ile-Ife, is known for transforming discarded materials into large-scale sculptures and has exhibited his works internationally across several countries. Martell, founded in 1715, says the travelling installation will continue its tour across Abuja, giving residents wider opportunities to experience the artwork beyond organised events.
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