Netflix says it is investing in Africa to help new talent emerge to tell stories that make an impact locally, and also resonate with audiences abroad.
Netflix’s Africa and Middle East content Vice President Ben Amadasun, says people in and from Africa deserve to see themselves, their lives, their cultures, their languages and their countries reflected on screen.
According to him, if the production is loved locally, it has a better chance of global success.
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Speaking on the sidelines of the Forbes Under 30 Summit Africa in the Botswana capital Gaborone this week, Mr Amadasun also said well-crafted local stories are, in his own words, a major opportunity.
He also noted that Increased investment in local content creation by international players is key for local industries to flourish.
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